Alibaba: Over $ 23 billion in sales in the first nine hours of "Bachelor Day"

The Chinese e-commerce giant Alibaba Group Holding Inc announced that its sales in the first hour of today "Bachelor DayReached 84 billion yuan ($ 12 billion), recording increase of 22% compared to last year.

Πerysi its total sales Alibaba reached $ 30 billion, leaving behind the $ 7,9 billion online sales of "Digital Monday" in the US.

"Black Friday" and "Digital Monday" respectively, "Bachelors' Day" has been promoted as a sales celebration by Alibaba President and CEO Daniel Zhang since 2009, and has quickly become the largest online sales event in the world.

Today is also known as "Double Eleven" from today 11/11, with the four aces being a reference to bachelors.

Last year, Alibaba's total sales reached $ 30 billion, leaving behind the $ 7,9 billion online sales of "Digital Monday" in the United States. However, the 27% increase in sales in 2018 was the lowest in its ten-year history, paving the way for a number of fresh ideas to promote it.

Alibaba's sales in the first nine hours rose 25 percent to $ 23 billion, or about two-thirds of Amazon.com's sales in the last quarter.

This year's electronic celebration was inaugurated by the American pop singer Taylor Swift, but also by Chinese celebrities, such as Jackson Yi.

This is the first time Alibaba has held the top day of online discount shopping in China, without the active presence of its co-founder Jack Ma, who resigned as chairman of the group in September.

Today comes at a critical time for Alibaba, as the group sought $ 15 billion in liquidity through its shareholding in November in Hong Kong.

However, Alibaba continues to dominate the online product market, not without competition from JD.com, but also Pinduoduo, with the latter operating in Chinese cities.

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