The smartphone market is heating up in China, with fierce competition between various domestic manufacturers
So, various Smartphone manufacturers such as Apple, Xiaomi, Samsung, Oppo, the Vivo and other manufacturers, continue to compete with each other to expand their market share in the global market and increase sales.
If we look at the overall picture of this competition and how smartphone sales performed in 2023, especially considering the recent global decline in sales, then according to the data of Chinese Academy of Information and Communication Technology, shipments of Smartphones to the China market increased 6,5% on an annual basis the 2023, in contrast to the decline seen in all the rest of the world's markets.
China's smartphone market jumps 6,5% in 2023
As mentioned above, the global smartphone market has been in freefall lately, mainly due to two factors. First, consumers are increasingly reluctant to spend money because of global inflation that started after Covid-19, and secondly, smartphones now provide much more performance beyond our needs.
Even Smartphones belonging to the middle and low price category can now take good photos, provide sufficient performance for everyday tasks and charge quickly.
In addition, the mid-range and flagship smartphones that have been released in recent years offer a user experience that is far beyond the needs of users, and consumers no longer find the same need to invest as much in technology as in the past. years.
So while the decline in sales is evident in the global market due to all the above reasons, however, this downward trend seems to not apply in China for 2023, as smartphone shipments in the domestic market increased 6,5% compared to the previous year, reaching 289 million units.
This growth is mainly due to the increasing demand for 5G technology, with 240 million of all smartphones sold in China being 5G models, making the 82,8% of total sales in China's domestic market. Given China's strong presence in the technology industry, the widespread adoption of 5G is not surprising. The increase in demand is also supported by network operators offering very favorable tariffs.
Chinese Smartphone manufacturers such as Huawei, Xiaomi, Oppo and Vivo continued to strengthen their market leadership in China, selling overall 231 million units, while Samsung and Apple sold in total 58 million devices. Despite the fact that Apple is the world's largest smartphone manufacturer, the figures show that China's contribution to this growth is relatively modest. It also seems that users in China still prefer it Android against him Apple iOS.
In 2023, various Smartphone manufacturers introduced 406 new phones in China, which represents a increase by 5,5% compared to the previous year, which is possibly the highest rate worldwide.
Being a technology manufacturing hub, China promotes various local manufacturers, boosting competition. However, only a handful of these China-based smartphone manufacturers manage to move beyond the general category of “other manufacturers” in market statistics reports to gain a significant share of the Chinese market.
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1 comment
Did the article mention somewhere that "Android crushes iOS" specifically in China?
The only sentence that mentions apple is: "Despite the fact that Apple is the largest smartphone manufacturer in the world, data shows that China's contribution to this growth is relatively modest."
Globally Android devices have always been more.
However, I bet that the 58 million devices sold by apple and samsung as a cost, exceeds the 231 million units of other manufacturers