More and more consumers seem to be turning their purchases to premium smartphones, according to recent data Counterpoint Research which outline the global market
A first look at its results 2023, reveals that the sales of the devices that cost more than 600 dollars have increased by 6% on an annual basis.
This contrasts with the projected decline in the overall smartphone market. Analysts stated that the 24% of all smartphones now fall into the premium category and the percentage is expanding to emerging markets. Consumers are now willing to pay more for a high-quality device that can be used for a longer period of time.
Η Apple, remained the leader in the category, with second place occupied by Samsung, which managed to close the gap, due to its successful sales Galaxy S23 and foldable devices.
Η Huawei he also did a great job with the series Mate 60 in China. At the same time, Counterpoint Research revealed that China, India and Latin America are likely to see a new record in premium mobile sales, with India the fastest growing market globally.
This growth is mainly due to the category ultra-premium, which includes devices that cost 1.000 dollars or more. Expectations for the near future are that this trend will continue and that premium devices will dominate.
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