In an attempt to respond to his pressures he accepts from Apple TV + and Disney + The Netflix tries Big discounts on long-term subscriptions.
Ο huge competition that has been created in the field of streaming services, with the advent of Apple TV +, Disney + and soon HBO Max, does not seem to discourage her Netflix, which sees its original productions being nominated for numerous television and film awards, but also the public not seeming willing to leave its platform so easily. A typical example is Martin Scorsese's The Irishman, for which more than 26 million views were recorded in the USA alone in the first 7 days!
However, Netflix recognizes that sooner or later the public can turn their backs on cheaper solutions, so it is considering offering significant discounts to those who opt for long-term subscriptions (3-month, 6-month or year). Currently, the $ 6.99 / month subscription to Disney + offers up to 4K UHD resolution (depending on the broadcast), while the basic Netflix subscription is $ 8.99 / month for SD resolution and single-player playback.
Unofficially, some users in India report getting a message for annual subscription with 50% discount, which translates to $ 7.99 / month for 4K streaming on up to 4 devices simultaneously, and even for streaming on both desktop and mobile devices. The other discounts being tested are 30% for a 6-month subscription and 20% for a 3-month subscription.
The company has confirmed that it is conducting these tests in India, but clarifies that it will proceed with the universal application of the discounts only if it receives the appropriate feedback from users. It may still be a month more expensive than Disney +, but with such a small difference it is considered certain that users will not leave the platform.
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