The Netflix raises prices on all its promotional packages from 13% to 18%, marking the largest price increase to date.
ΟNew subscribers will be subject to higher prices directly, while existing Netflix members will see the new pricing take place within the next three months.
CNBC reports that the lower $ 8 level will now cost $ 9, while the $ 11 and $ 14 packages will rise to $ 13 and $ 16, respectively. It has not been long since Netflix increased the prices of its two highest packages in some countries from 2017. "We change prices from time to time as we continue to invest in more entertainment and improve the overall Netflix experience," she said. company in a statement to CNBC.
As a streaming giant, it has spent billions of dollars on content and exclusives, including popular titles such as "Orange is the new Black", "House of Cards" and "Stranger Things". Netflix has repeatedly stressed how important initial planning is to stay competitive. Last October, the company said it would spend another $ 2 billion to fund "general corporate purposes, which may include content acquisitions, production and development, capital expenditures, investments, working capital and potential acquisitions and strategic transactions." Reports also said last year that Netflix was testing a more expensive "Ultra" package, as well as a very affordable package in some areas.
This price increase also comes at a time when Netflix is receiving fair recognition for both its own production series and its movies. The company has eight BAFTA nominations for this year and has won the Golden Globe for its several screenings such as the film "Kominsky Method", "Bodyguard", as well as the film "Roma" by Alfonso Cuarón.
New pricing affects US subscribers as well as dozens of Latin American countries where the company charges in US dollars. In Greece there is currently no information on any increases in subscriptions.
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