Her American giant Microsoft agreed to acquire the famous video game company Activision Blizzard, which has in its assets the Call of Duty and Candy Crush –Among other things–, instead of a price of their order 68,7 billion dollars in fluid.
ΠThis is the largest acquisition made by his company Bill Gates in its 46-year history, marking a serious bet as to which direction it will take in the future.
With this business move the Microsoft declares its presence on the battlefield, which is now taking shape and concerns domination in the so-called "post-universe" (metaverse). It is essentially the next generation Internet, where the traditional internet world is combined with digital and augmented reality.
In addition, its acquisition Activiz Blizzard is a challenge for U.S. regulators, as both Democrats and Republicans have pushed to limit the power of high-tech giants. By acquiring it Activation Blizzard Microsoft it is as if she ignores the controversy that has erupted over her work culture.
Yesterday, after the announcement of the acquisition and the transactions, which take place before the opening of the market, the share price of the video game maker had an increase almost 40%, while Microsoft respectively had a decline 1%.
The business deal may be considered a win-win Bobby Cott, its long-time CEO Activision, which his critics wanted to remove due to complaints. Mr Kotik, however, will continue to carry out his duties after the takeover.
Microsoft will almost certainly 400 million monthly users, access to some of the most popular video games and a serious advantage over Facebook and his parent Meta, which was renamed just to show its commitment to "meta-universe».
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