Child and toy are two concepts inextricably linked. Of course, in the 21st century, the game is not reminiscent of the alleys, the scratches, the bloody knees, the fights with friends over who will be the leader in the company.
ΣNowadays the game requires a computer screen, internet connection and internet opponents, whose face we have never seen. And somehow there are families trying to bring the meaning of toys to modern terms, in YouTube say, combining joy and profit together.
Among them is Jared, a filmmaker who, wanting to spend more time with his son Evan, opened a Youtube channel for him and managed, without much effort, to save all the money for his studies (his surname has not revealed it). In short, Jared cared for a lifetime as his fortune amounts to about 15 million dollars!
The idea for the EvanTubeHD channel
Evan is now 14 years old but when he started his first videos he was only six years old. EvanTubeHD started in September 2011 and the idea was simple: Evan would open his toys in front of the camera and present them to his audience, without hiding anything, such as if he liked the game or if he was bored at first just money she dealt with!
"When we started the channel, we did not intend to make a single cent. "We basically did not know that this could happen," his father, Jared, said in a 2015 interview with fastcompany.com.
One day, however, he noticed that the little one's videos had thousands of views and so he decided to press the "monotize" button on YouTube. With this magic button, YouTube places ads (eg banners) on the user's videos. The important thing is for the latter to declare an account, email address and other details that Google confirms and sends money from advertisements. Every time someone clicks on video ads the user increases their revenue. If the audience is hundreds of thousands then the money is a lot, a lot!
In the beginning, Evan's channel uploaded one or two videos a week, after all, it was not the goal of the little one to deviate from his daily school schedule. According to his father, one of the reasons he made this channel was because he wanted to teach his son the importance of being a good role model for someone else.
"It is difficult for a 9-year-old to fully understand the reputation he has acquired. But as time goes on and they recognize him on the street, he begins to realize what is happening. At first he was very shy and did not know what to think. But he rejoices when he sees how happy the other children are when they meet him. "My wife and I always want to use these opportunities to reinforce to our children the importance of setting a good example to someone else," Jared said in 2015.
How much does Evan make on YouTube
Eight years after its creation, the EvanTubeHD channel has 8 million subscribers and over 4 billion views. The videos collect at least one million views every day. That means Evan's account is growing by $ 4.000 a year, or $ 1,5 million a year!
But the family does not have only the canal. EvanTubeRAW has also been launched, the vlog in which it shows its subscribers how they all spend their free time together making trips and other activities. This channel has 4,5 million subscribers and since it opened it has 2,2 billion views. Each day has about 500.000 views that add $ 2.000 to the family budget each day, for a total of $ 730.000 a year!
And we go on. In addition to game reviews, Evan also loves the internet games. Hence the EvanTubeGaming channel with 1,4 million subscribers (2019) and 400 million views. It has more than 120.000 views per day and an extra $ 480 per day.
As expected, many companies turned their attention to Evan's recognition and acceptance. The child has participated in advertising companies with gadgets and has lent his voice in a series of cartoons.
Evan's father may have secured a financially secure future for his son - and his daughter, who also has her own channel - but the moral lessons never stop. And one of them is the offer to the fellow human being. According to Jared, part of the proceeds goes to charity and the effort to support charities.
"We had the opportunity to work with Make-a-Wish and jointly organize the wish of a little boy who wanted to meet Evan and shoot a video together in Legoland," says the father of the current teenager. "It was an amazing experience. "YouTube has opened a lot of doors and the kids have managed to do some amazing things."
The list of successful YouTube videos
Jared, now a successful YouTuber, believes in the power of online video more than anyone else. So if you want to open your own channel, Jared has some tips for you:
Persistence
"Some channels achieve much faster than others. Do not give up the effort, you need perseverance ".
Meet your audience and connect with them
"I think one of Evan's key skills is that he can connect with those who watch him. They see him as a friend. This link will prompt the YouTube user to press the subscriber button "
Embrace the child you are hiding inside
"When I make videos with Evan I try to see them through the eyes of children. "Will they find them funny?" I wonder. This gives me a new perspective on things, makes me understand children better. It brings me in touch with my childhood. "Enthusiasm is a key element."
Quality
You have to ask yourself "will anyone share your video?" "My wife and I felt the responsibility for the videos to have such content that parents would approve of it for their children and feel comfortable with it."
Uniqueness
"Do not be afraid to stand tall, to be unique."
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