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Steep fines totaling 940.000 euros were imposed on well-known stores for virtual discounts

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Fines totaling 940.000 euros are imposed by the Ministry of Development into a electrical stores and electronics and cosmetic stores


This decision arose, as in its audits Interagency Market Control Unit (DIMEA), it was found that they were in violation of the current legislation, specifically article 15 of Law 4177/2013, article 78 of the Ministerial Decision 91354 / 24-08-2017 as well as the Ministerial Decision 35935/2023 "Code of Conduct on announcements of price reductions (especially in offers/discounts/promotions)".

Specifically, administrative fines are imposed

  • 720.000 euro to the company «DIXONS SOUTH-EAST EUROPE A.E.V.E.”
  • 100.000 euro to the company "GERMANOS SA"
  • 120.000 euro into a three companies (from 40.000 euro in each) with cosmetic items: "HONDOS CITY CENTER S.A.E. DEPARTMENT STORES", who are "GALLERY DE BEAUTY GREEK COSMETIC STORES S.A." and "SEphora GREECE A.E. ".

The Minister of Development, Mr. Costas Skrekas, stated:

The strict controls using modern electronic tools of the Inter-Service Market Control Unit (DIMEA) during the summer sales period with the aim of identifying fictitious/virtual sales phenomena produce tangible results. We impose news fines totaling 940.000 euros to 5 companies so the amount of total penalties for fictitious discounts approaches 2,4 million euros.

I want to take this opportunity to reaffirm that for the Ministry of Developments, within the framework of the Prime Minister's directives, Kyriakos Mitsotakis, misleading practices at the expense of consumers will not be accepted. The state fully exercises its regulatory/controlling role in the market and takes the necessary measures to protect consumers.

At this juncture, we all need to stand up to the needs and expectations of the Greek people.


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