Research: Mobile purchases are on the rise in Greece during the coronavirus era

Η research shows that the majority of online stores had an increase in turnover during its period COVID-19.

ΣHis pandemic brings significant changes in the consumer habits of the Greeks COVID-19 according to his research SEPE (Association of Information Technology and Communications Companies of Greece). The increase in traffic to online stores and the rise of online orders via mobile phone are just some of these changes.

The restriction of the movement of citizens has positively affected the traffic of e-shops in most branches of e-commerce. The Present in several = 54,4% Businesses in the industry saw eshop traffic increase, the Present in several = 12,50% replies that it has remained constant, while there is one Present in several = 28,6% indicating that it has decreased.

There is also a general increase in online orders and it concerns the majority of the branches of the online stores. The Present in several = 52,2% of eshops indicates that orders have increased, the Present in several = 8,09% that remained constant while Present in several = 31,62% replies that they were reduced and Present in several = 8,09%.

Meanwhile, according to the results of a survey on "Challenges for e-commerce and the next day", conducted by the company Plushost.gr, there is a large increase in eshops traffic from the use of mobile phones. The Present in several = 52,85% of the 288 e-shops that participated in the survey, responds that the traffic from mobile phones increased, the Present in several = 16,73% that remained constant and the Present in several = 16,35% that decreased.

At the same time, the majority of online stores are seeing an increase in traffic from the use of large screens. For Present in several = 39,15% of eshops desktop traffic increased, for Present in several = 29,84% remained constant while for 15,12% (39) decreased.

Turnover increase

The survey also shows that the majority of online stores had an increase in turnover during the period COVID-19. 17,71% answered that the turnover increased over 60%, 35,42% that it strengthened up to 60% and 4,86% that it remained stable. A percentage of 25,35% answer that it decreased up to 60% and a 16,67% that it decreased more than 60%.

An increase is also observed in the average of the order for the majority of online stores, which participated in the survey. 13,54% found that it increased over 60%, 28,47% to 60%, 17,36% that it remained stable, while 19,7% that it decreased to 60% and 20,83% that it fell over 60%.

The role of social media

Social media - according to the research - is one of the main channels, which feed the online stores with traffic. 43,70% of the companies in the sample state that their traffic through social media has increased, 28,5% that it has remained stable and 19,3% that it has decreased.

Another interesting finding of the study is that the increase in traffic is mainly supported by new users. 61,03% of e-shop representatives answered positively to the question whether the pandemic crisis brought new customers to eshops, while 28,68% have the opposite view.

The research also confirms that the delivery of orders made by courier companies is evolving into a big wound for ecommerce. This, at least, states 66,91% of respondents, while the opposite view is held by 22,79% (66).

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