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DxOMark: We don't "sell" scores, emphasizes the company's CEO

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Η DxOMark it seems to have lost its credibility now, so there are quite a few bad reviews about the evaluation method and its objectivity


Πa while ago, the Lei Jun (chairman of Xiaomi) announced that the Xiaomi 12S Ultra will not be sent to DxOMark for testing in the field of the camera, and immediately this decision became the subject of heated discussions among Internet users.

Then the DxOMark officially announced that it has always respected all professional standards for the evaluation of all devices it receives and announced that since Xiaomi did not send the Xiaomi 12S Ultra for testing, will purchase the specific device at its own expense to evaluate it.

As expected, this announcement from the DxOMark has again sparked new debates among Internet users, and it seems that in the eyes of many industry manufacturers and consumers, the DxOMark it seems to have lost its credibility now, resulting in several bad reviews about its evaluation method and objectivity.

So, its CEO DxOMark, Frederic Guichar, posted a video he recorded himself so that he could answer the questions of many netizens.

First of all, he said:

Η DxOMark has more than 100 engineers to repeatedly test the smartphone cameras, sound, screens and batteries of the devices we receive in 16 different laboratories. At least we follow 5 scientific test benchmarks, and each reference point is combined with the objective tests and the analysis of the tests that are done.

Guichar emphasizes that DXOMARK does not sell Ratings

Regarding everyone's doubts about the scores given by DxOMark, responded that DXOMARK's business model is to sell workshops and technical assessments, but neither grades nor ratings are sold. The scores are only the tip of the iceberg, from a summary of hundreds of hours of evaluation and analysis of device quality.

The published rating depends on the quality of the product itself, and not on whether the manufacturer himself chooses the method of evaluation by DXOMARK, since the final rating that each device will receive is not a simple rating for the hardware, but whether it is the picture or the sound, it is closely related to the capabilities of the software of the device.

Ο Guichar also addressed the issue of manufacturers sending their devices for testing, stating that for the models that manufacturers do not send for testing, they will buy these models themselves from the trade for testing.

The company claims that it tests all related products, and if the manufacturer sends the product for testing before its release, it will test it. However, immediately the company itself will buy the device from the trade to test it again, and this is simply to rule out all possibilities that the previous version given to them by the manufacturer is not a "special edition".


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The official community of Xiaomi and MIUI in Greece.
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