Following the rise in NetFlix subscription prices in the Americas, something similar is set to happen in Europe soon.
Η Netflix price hikes went a step further this week, with existing US customers - in addition to new ones - preparing to pay the higher subscriptions announced in January. European customers could be next, according to a new study.
Netflix shares have risen about 38% in 2019 and are now trading at around $ 370. The company announced the latest increases in the US amid increased competition, as a sign of its confidence that it will not lose its customers. But in some markets it has been more cautious.
In a note today, Bernstein analyst Todd Juenger - who recommends an "outperform" share and a target price of $ 451 - estimated that European users of the service may be the next to see the monthly subscription increase.
With Disney and Apple waiting around the corner to "grab" subscribers, we can not be sure that this will be positive for the NetFlix subscription base, as there are other oranges that will produce nice oranges.
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