The Netflix lost subscribers for the first time in ten years in first quarter of 2022, according to the subscriber numbers announced.
Πmore than 200.000 subscribers did not renew with the platform and losses are expected to continue. With the announcement, the share fell by 25% of, deleting value 40 billion dollars.
The Netflix expected to add 2,5 million subscribers in the first quarter of 2022 but the target was not met.
The suspension of the platform's activity in Russia it cost her 700.000 subscribers, while on USA and Canada he lost 600.000 customers due to recent price changes.
In a letter to the shareholders, the Netflix accuses «a large number of households sharing accounts" and the "competition»For the drop of subscribers. According to his estimates, the 222 million paying households share with others 100 million households that do not bring revenue.
From now on, it plans to implement "more efficient income generation from the sharing of many households", Which indicates that measures are being taken not to share the bills.
The second quarter of 2022, the Netflix expects to lose two million subscribers.
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