Facebook has announced that it will impose restrictions on advertising before the European elections in an effort to exclude foreign interference.
Αfrom now on "To prevent abuse and interference, all advertisers in the EU should be licensed in their home country to post advertisements for the European Parliament electionsSaid Facebook CEO Richard Allen in a blog post late Thursday night.
This great social media site hopes that the additional checks on identity and location will serve as a "real barrier to anyone from outside a country "He believes he will use our ads to get involved in an election process."
Similar measures have come into force in recent months for elections in Indonesia and Canada. The European elections will be held from 23 to 26 May.
These restrictions apply to the content of election campaigns of political or political parties, as well as to advertisements aimed at encouraging or discouraging voters to vote.
The new rules also aim to promote transparency, as they demand from any advertiser promotes political content to reveal his / her identity so that users can access this information by clicking on the sign: "paid listing by".
According to APE-MPE, the data from the advertisements of this kind will be stored in an accessible for 7 years by the public library on the Internet.
Allen acknowledged that these rules may not be enough to eliminate the possibility of manipulative content altogether.
«We are faced with smart, creative and well-funded opponents who change their tactics when we detect abuse"He noted.
Facebook is under pressure to improve transparency and controls on its platform in the wake of Russian propaganda aimed at influencing the electorate in the 2016 US presidential election.
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