The Swedish company in cooperation with Asus, has developed more than 30 products, which are currently sold in China, and will be released worldwide in October.
Τa furniture concerns Gaming chairs and desks, a case for your mug and one mousepad including.
The products seem to be affordable. For example, the chair Match game sold in China for 999 yuan (€ 127) when other competing companies usually cost more than € 330. According to Ikea, Matchspel is ergonomically optimized to sit and play comfortably. It also has two more budget models available. The Outdoor player at 89 € and on main player at 38 €.
As for the offices, the company designed it Uppspel, which starts from 485 €. It can be adjusted to four different height positions and also has a USB charging port. There is a wheeler for your computer's central unit stand while to relax you can choose the available one neck pillow. It The Verge also mentions a wooden hand to hold your cables or headphones. (You can see the products here)
During the pandemic, there was a rise in Gaming as well as a growing demand for computers, especially laptops. "With a growing number of players worldwide and a rapidly growing market, the entry into Gaming was a natural step for Ikea ", said The company. At the same time, Asus hopes that this partnership will help in its advertising Gaming under-brand ROG, which develops laptops, graphics cards and motherboards.
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