Survey: 1 in 2 consumers wants to do digital "detoxification"

According EV report, 1 in 2 consumers are on the verge of it digital fatigue.

Τways of digital "detoxification" is sought by 1 in 2 consumers, as they are on the verge of it digital fatigue, as evidenced by the global exhibition of EV, "Decoding the digital home".

According to the information provided on the website of the Hellenic Association of Information Technology and Communications Enterprises (SEPE), 54% of consumers consider the Internet an integral part of his social life, almost one in two citizens are looking for ways to get away from devices connected to the internet.

More specifically, 45% of citizens are actively looking for time away from their mobile phone and other devices connected to the Internet. In fact, young people seem to be even closer to the limits of digital fatigue, as 53% of young people, aged 25-34, seek their digital. Detoxification.

The portion of citizens who feel increasingly dependent on the Internet and who are now looking for ways… detoxification from the Internet, is constantly growing. For example, the percentage of those looking for time away from their mobile phone from 41% in 2017, was found at 45% in 2019.

Today, according to the EV global report, "Decoding the digital home", more than a quarter (28%) of households admit to spending at least 30 hours on a weekly basis. The effort of these households to get rid of the Internet is also evident from the fact that the corresponding percentage in 2017 was 34%. Also, the percentage of those who spend less than 10 hours on the Internet increased from 18% in 2017 to 21% in 2021.

Privacy

The survey shows that citizens' concerns about their personal data are growing, with 72% being skeptical about disclosing their personal data, even on trusted websites. And while most respondents say they are very careful about disclosing their personal information, 41% of people in the US and the UK believe their data will never be completely secure.

About trust

The crisis of public trust in the Internet and connected devices affects - to some extent - the adoption of "smart" products and services. Despite the fact that the demand for "smart" devices is growing and dominating over a period of five years, the drastic increase in Internet dependence threatens the confidence of consumers.

Also, the complexity of using a service alienates consumers. Research reveals a growing sense of consumer confusion about the increasingly complex environment of digital broadband packages. One in three say they find it difficult to choose services or packages that meet their needs.

Analytically, almost half of the consumers (48%) state that the offers make it difficult for them to understand which internet package offers the most value. At the same time, almost a quarter of consumers in the US and the UK respond that they find it difficult to find the content they are interested in, in a saturated service environment. In the 18-24 age group, this percentage reaches 34% in the US and 39% in the UK.

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