Η its extension Xiaomi in Europe is evident and its popularity is growing more and more among European users, especially in Spain, where it has already established itself as the third most popular smartphone brand in the Spanish market just one year after its arrival in the country.
With 23 stores spread across Spain, the Asian company has sold more than a million smartphones since it officially arrived in the country., with the Xiaomi Redmi Note 5 and the Xiaomi Mi A1 being the best-selling devices.
Xiaomi is a brand known for its very competitive prices in the market for high quality devices. This is the catalyst that led Xiaomi to success worldwide. Third place in Spain puts Xiaomi behind only Samsung and Huawei, which have many years of official presence in the country.
Xiaomi closed the third quarter of 2018 with a share of 14,5% in the Spanish market, marking an improvement over the second quarter, where it held 14,1% of the market share.
Alvin Tse, Xiaomi's Marketing Director for Europe, told El Pais that Spain is a priority market for the Chinese company. He also talked about Xiaomi's efforts to strengthen its relationship with the brand's fans, thanks to the 15 authorized Mi Stores stores and the 8 exclusive Mi Home Stores. All this together with many official points of sale seek to reach every corner of the large European country.
Xiaomi has managed to close new deals with companies such as Telefónica and Vodafone, as well as store chains such as Alcampo, Carrefour and El Corte Inglés.. In addition to e-commerce giants such as Amazon or AliExpress, Xiaomi has also managed to establish a large online sales network in the European country.
The marketing director in Europe also confirmed that Xiaomi has reached 100 million device sales in the last year, according to statistics released on October 26, 2018, having 2 more months to close the calendar year, making Xiaomi fourth in smartphones sales worldwide.
