In recent years, Xiaomi has launched an effort to strengthen its global presence and a continent that targets Europe.
ΕIn addition to the collaborations he has concluded, he has created many physical stores in many countries of our continent and one of them is Russia. Since making its debut in Russia in 2017, the company has managed to become one of the top 5 selling smartphone companies in the country. There are indications that Xiaomi plans to further expand its presence in Russia. According to the Kommersant newspaper, Xiaomi (and Huawei) plan to expand the network of physical retail stores in Russia.
Kommersant cites sources in the communications market, who claim that Xiaomi plans to open about 100 stores this year, while Huawei plans to open at least another 30 stores in 2019. The report states that Huawei plans to expand its number of stores from 150 to 200. The Chinese market leader is said to be looking for new partners and is already in talks with Inventive Retail Group. Huawei has six stores in Russia, with four located in Moscow and one each in Ufa and Novosibirsk. Xiaomi, on the other hand, has 30 Mi Stores in various cities and 29 points of sale in malls. Xiaomi has stores in Moscow, St. Petersburg, Vladivostok, Samara, Tomsk, Khabarovsk and Nizhny Novgorod.
A survey by the GS Analytical Center in 2018 reveals that Huawei ranks second in smartphone shipments to Russia after Samsung, while Xiaomi ranks fifth after Apple and Nokia.
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