Today, Xiaomi, in addition to announcing the new foldable smartphone - the Mi Mix Fold, announced that it will change its logo.
ΠIn particular, in the live event of the presentation of the new products, 20 minutes were dedicated to the description of the process of transforming the old square logo into a more rounded (and once again, square) design.
Realistically, the new logo is not very different from the old and the Xiaomi knows this. THE Xiaomi CEO, Lei Jun asked the audience if they were disappointed with this change, which in essence just made the original logo more round. And to this he replied that there is no reason to worry as he changed not only the shape of the logo but also the inner spirit As well as mentality the company's.
The company also pointed out that the shape of the new logo can be described using mathematical equations and that it took a long time for the company to choose the right one (the whole process of choosing a new logo started in 2017).
You can see some of the shapes that the company had in mind and finally rejected for the final design which is the N: 3.
The whole process of redesigning the logo is a fairly common phenomenon in many of the big companies like SamsungThe Microsoft and Apple,.
As explained by Law, the new logo is part of a major reconstruction of the “identity”Held by Xiaomi, supervised by the famous Japanese designer, Kenyan Hara. "The new logo is not a simple redesign of the shape but an encapsulation of Xiaomi's inner spiritSaid Hara via a video. "The new design is essentially a reflection of the 'Alive' concept".
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