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Russia: Xiaomi & Honor the big winners in the country's market

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Η Xiaomi and Honor are the big winners in Russian market, because of sanctions from the war with Ukraine.


Εmore and more known Brand Names companies and manufacturers of Smartphones are withdrawing from Russia, instead Chinese manufacturers can look forward to increase their market shares in the country.

The same, of course, applies to smartphone, after its withdrawal Samsung and Apple from the Russian market, other Chinese companies such as Xiaomi and Honor, are already seeing their sales grow dramatically in the country, gaining the share they are losing Samsung and Apple.

After the start of the Russian war against Ukraine, Samsung and Apple have virtually abandoned the Russian market altogether. Therefore, the Apple, stopped selling its devices in Russia a few weeks ago, followed by Samsung, which has also ceased operations there.

However, smartphones are still in demand in Russia, and regardless of whether customers now buy fewer devices due to the uncertain situation in the country, there is still great interest in the new models.

Unlike Apple or Samsung, all other Chinese Smartphone manufacturers have no problem continuing to operate in Russia.

Xiaomi, Honor and Realme continue to introduce new models in Russia

From the beginning of the war, the Xiaomi, Honor and Realme continued to release new smartphones in the Russian market. The Xiaomi 12X, for example, was released in Russia less than two weeks ago, and the Honor also recently introduced two new product lines in Russia - the Honor X7 and X8.

The interest in devices from Chinese manufacturers is obviously great, and if we look at the largest network providers and electronics stores in Russia, the products of Xiaomi, Honor and Realme are all at the top of the sales rankings. However, given the unavailability of devices from Apple, Samsung and other brands, this is not at all strange.

Explosion of prices due to the devaluation of the Russian currency

Prices have risen sharply due to the devaluation of Russian currency (Ruble), as a result of sanctions imposed by many countries, with the result that all Chinese products that continue to be delivered to Russia become available in smaller quantities, while at the same time they have become significantly more expensive.

A shocking example of the uphill that prices have already taken in Russia is Xiaomi 12X, which is currently available in Germany at 569 euros, but in Russia at the same time costs over 900 euros. Meanwhile, the prices of its few smartphones have also skyrocketed Samsung and Apple which are still available on the market, and as early as mid-March, the Russian statistical authority reported that import prices had already risen to 42% in the first three weeks after the start of the war, and to date, prices have risen by about 50%.

The market for used and refurbished appliances is booming in Russia

According to the Russian newspaper Kommersant, the trade in used and refurbished devices is flourishing in Russia. Currently, the largest network provider in Russia - the mts,  offers recently renovated (Refurbished) large-scale devices, but also many used smartphones.

The number of used devices sold in the Russian market has also increased sharply, and well-known Online platforms like the VKontakte and Avito started showing more and more ads on used smartphonese.

Meanwhile, major network equipment suppliers such as Nokia and Ericsson have announced their departure from Russia, resulting in Huawei to become a monopoly in the country in terms of mobile equipment in 5G networks.


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Xiaomi Miui Hellas
The official community of Xiaomi and MIUI in Greece.
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