According to recent analyzes made by Strategy Analytics, its market share Xiaomi and OPPO in Europe, continues to show a serious rise.
Η Xiaomi and OPPO They are very successful in the global Smartphone market, both in low-budget and high-end devices. In fact, new research seems to be at the top of the list of users' preferences in the European market.
According to research conducted by Strategy Analytics, the percentage of its market share Xiaomi and OPPO on United Kingdom rose significantly during the 4the quarter of 2021By Apple and Samsung to stay on top so far.
The market share of Xiaomi and OPPO is constantly increasing
According to the data published in her report Strategy Analytics, Smartphone shipments to United Kingdom during 4st quarter of 2021, arrived on 7,3 million units, noting a slight increase (just 1%) on an annual basis. The reason for such a low increase can be said with certainty, that it is the problems caused mainly by the pandemic in the world market, but also the shortages in Chip.
Analyzing the statistics published by Strategy AnalyticsThe Apple, continues to be the number one seller in the UK market, mainly due to high demand for iPhone 12 and iPhone 13. The iPhone are preferred by most consumers for their quality and stability.
Η Samsung she still maintains her second place in the ranking, while the Xiaomi and OPPO are located at 3rd and 4th place respectively.
Η Strategy Analytics recently conducted a survey on Chinese Brand Names in the United Kingdom, such as Xiaomi, OPPO, Vivo, Honor and OnePlus. This survey examines consumers' perceptions of specific companies from China, and analyzes the recognition of their devices in the UK market.
Η Xiaomi recognition has exceeded 30%, and the percentage of consumers thinking about buying a Xiaomi device soon, is now in double digits. But there is a rise in other Chinese Brand Names, but the 80% of respondents in United Kingdom believes that the Samsung and Apple will continue to be the leaders in the smartphone market in the country, and it will not be easy for Chinese manufacturers to take the lead.
However, many believe that Xiaomi may soon become the market leader, as the company's popularity continues to rise gradually. The main reason for this continuous growth of Xiaomi, is that it produces devices that are aimed at every "pocket", but also many devices with top specifications that innovate in many areas.
Innovation in every field seems to particularly attract customers, and a shocking example is folding screens, ultra-fast charging technologies, high screen refresh rates.
According to the research, what makes an impression is that devices like hers Xiaomi and OPPO, are preferred mainly by men in the UK, while women on the other hand are still more attracted to its Smartphones Apple,.
In general, however, the sales policies followed by the Chinese manufacturers of Smartphones over the past year seem to have paid off, as from the analysis of its market shares Xiaomi and OPPO we can see the great rise they have recently experienced in the European market as well, and it is certain that they will continue to gnaw at its throne Apple and Samsung with quick steps.
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