Η Xiaomi achieved a major milestone in Tmall Super Brand Day creating a new record revenue reaching 625 million yuan (~$87,5 million)
This achievement by Xiaomi is unparalleled for any Smartphone manufacturer participating in its platform Tmall for 2023. His turn Xiaomi 14, where released in late October in China, played a critical role in this success, dominating both the sales volume and revenue charts among new smartphones sold in Tmall.
In addition, Xiaomi secured the top position in sales among domestic smartphone brands and manufacturers.
Xiaomi dominates Tmall Super Brand Day sales
Xiaomi expressed its deep gratitude for the huge support and enthusiasm from its customers, considering this victory as a sign of the strong relationship the company maintains with all users participating in its community.
During the promotion for the Double 11, Xiaomi's sales performance has been outstanding, with cumulative revenue exceeding 10 billion yuan (~ $ 1,4 billion) until the end of it October 31th.
Η Xiaomi 14 series, especially the basic version of Xiaomi 14, has achieved impressive sales, as within ten days of its release, it sold over one million units, with an average daily sales volume of around 100.000 units. In addition, the Xiaomi 14 set a new record for domestic smartphone sales in the China market within the first four hours of its initial sale on various online platforms, including Tmall, JD.com, Douyin and Kuaishou.
The Xiaomi 14 Pro Titanium Special Edition was in high demand as well, but unfortunately stocks sold out within seconds of its release, demonstrating strong consumer interest in this special edition.
However, Xiaomi also faces many challenges in the manufacturing sector as it struggles to serve an overwhelming demand for the Xiaomi 14 Pro Titanium Special Edition.
When it comes to TVs, especially her series Xiaomi TV S Pro Mini LED, also generated impressive revenue, with sales exceeding 1 billion yuan (~$140 million) on all channels all models of the series became available.
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