Η vivo announces its own new Sub-Brand called iQOO

In the aftermath of the Chinese New Year celebration, the Vivo proceeded to unveil its own sub-brand by name iQOO.

αfollowing the successful model of Huawei (Honor), ZTE (Nubia, Red Magic), Xiaomi (POCO, BlackShark, Redmi) and Oppo (Realme).

In addition to the name, the Vivo did not say anything about the devices that will be released under the new brand, but rumors speak of a shift in gaming, since the Oppo (belong to the same group BBK) has intended its own sub-brand for the entry-level category.

It is possible that we have revelations about iQOO in its context MWC 2019 in a few days.

Source