Another milestone was conquered by Netflix, surpassing cable and satellite TV in 2018.
ΣAccording to an article in a BGR article, Netflix managed to reach 76% usage, while pay-TV services have seen their share fall from 73% to 67%. These data come from a survey conducted by PriceWaterHouse Coopers on a 2016 sample of people in the US, aged 18 to 59, with an average annual household income of $ 40.000.
The data show a very clear tendency to abandon other satellite and cable TV subscription packages, with a strong preference for Internet video streaming services such as Netflix, although viewers note that it is not always easy to find one there. who wants to watch.
In any case, on Netflix-type services, viewers think that an Artificial Intelligence, or a digital assistant, would not be enough to find the program that suits their tastes, as it is estimated that such applications have not yet reached the point of are completely identical to the aspirations and requirements of each viewer.
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