With the official release of Redmi K20 and Redmi K20 Pro in India, the company decided remove the display of ads on these devices, but raising their price as a countermeasure to revenue loss.
Η traffic justifies the higher pricing for these two smartphones, which obviously did not like a large part of the company's fans.
The company has received many complaints about the display of ads throughout MIUI, because it wanted to keep the pricing of its devices low, and advertising is an alternative revenue stream for the company that is by no means negligible.
For some premium smartphones, such as the K20 series, the cost of its materials is higher than other devices, and because Xiaomi has the option of low profit margins to offer low prices that are disproportionate to their features, it makes sense the company to try to compensate for the loss of advertising revenue.
As he said Anuj Sharma, head of marketing for Xiaomi, the Redmi K20 and Redmi K20 Pro are more expensive than previous generation chipset devices. And this results in them having a slightly higher price, especially now that after a request from the fans the company "cut" the ads on these devices.
But the fans have the opposite opinion, and as is well known, started a campaign to force RedMi to price these devices at a new lower price.
The whole story is very interesting, of course, because as Xiaomi president Lei Jun has already promised, the company will remove ads on MIUI for all devices, and it remains to be seen if this will force it to adjust their prices. upwards.
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