Fortnite with its cartoon characters, with the ability for all players to play regardless of console, scans everything in its path and becomes a phenomenon.
ΤIts vibrant colors, ease of play and level of fun combined with the fact that it constantly renews the player's interest, have made Fortnite an unprecedented success and completely changed the map of online games.
The Fortnite game appeared in the summer of 2017 and by the following year the popular game was found on every console worldwide and functional. Although it is available for free, its revenues in the first 10 months alone managed to exceed $ 1,2 billion. More than 125 million players are currently connected to the online world and fighting for survival.
Fortnite also brought the launch of Epic Games, as according to new estimates by Bloomberg, the value of the company that created the popular game, is now estimated at $ 8 billion. A number that is light years away from 2012 when Epic Games was worth just $ 825 million.
But how did the winnings come about when the game is available to users for free? The inspiration for Epic Games to make the game available for free, as it saw its sales stay the same as Fortnite cost $ 40, and introduced micro-transactions and took it to the next level.
The aim of the game is the survival of the player among the other users. In order to achieve this, in addition to the player's abilities, the psychological need for new equipment is created that will bring victory to the opponent and not only.
That's the secret to Epic Games winnings. Players buy new appearances, weapons - although the violence is too limited to appeal to younger audiences - and festive dances, as well as special missions. Everything to be bought by players requires digital currencies, while some are only available for a certain period of time, creating the need for users to obtain them immediately.
This is exactly what the hidden secret of Fortnite's success turned into the most profitable game for 2018 according to Super Data. At the same time, games such as "Red Dead Redemption 2," and "Call of Duty" and all major title releases managed to raise just $ 17,9 billion. An amount corresponding to one third of the total money spent by players on free games.
Free games like Fortnite and those played on mobile phones are proving particularly lucrative in Asia, with Super Data reporting that 62% of the cost of a game comes from the Asian market. This happened despite the blocking of some new game titles by China, the Asian mobile game market grew by 18% in 2018, surpassing North America and Europe which ranged at 13%.
Characteristic of Fortnite's success is that it has launched the market for free games played on every console. According to Super Data, their profits skyrocketed by 458% in 2018 and Fortnite became the fastest growing video game in the world.
While video game culture seems to be staying current in the major releases of major titles, free games like Fortnite are gaining ground and gaining more and more revenue. So much revenue now that it exceeds traditional gaming platforms, with game developers trying to further expand their profit base through the mobile gaming audience.
"Fortnite" along with "League of Legends" and "Pokemon Go", prove to be the flagship of free games with millions of users around the world. Although they are available for free to users, they managed to collect revenues of 2,4 billion. dollars.
According to Super Data, 34% of American Fortnite players spend their money on battle-entry markets, annual sign-ups that offer rewards in either real-life cash prizes, or virtual money for in-game purchases. Each entry into battle costs $ 10 and every 10 weeks a new "pass" is issued that offers access to new supplies in the arena and more than just playing the game for free.
How it came to become a global phenomenon
Fortnite's aesthetics are central to its strategy to build a broad player base. Using cartoon graphics and the absence of realistic and violent elements such as the appearance of blood, it can and does attract a younger audience.
This is exactly why we see Fortnite game being discussed all over the world. From schoolyards to workplaces. Anyone can play, and parents do not seem to worry about their children playing a violent game, despite the fact that the goal is the survival of a single player in the end.
At the same time, celebrities have contributed to the rapid development of Fortnite, as there are many who share their moments from the game with their millions of followers on social media. Everyone is talking about Fortnite and inviting more and more people to come to the virtual world of the game.
When French national team player Antoine Griezmann celebrated his goal against Croatia in the World Cup final with a characteristic dance from Fortnite, the game kicked off.
Fortnite is the hottest game for 2019 with profits expected even higher for Epic Games, taking the gaming scene to new levels, and creating a new trend that will see even more the impact of a game in real life …
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