The Sony Xperia smartphone have lost their popularity for several years, and although the company is trying to revive market interest, the last quarter has been the worst of all in its history.
ΗSony announced today that it only sold 400.000 Xperia smartphones between him January and March 2020. This number is the lowest in the history of the company and represents a huge one drop of 63,7% from the previous year, when Sony had managed to sell a total of 1,1 million devices in the same period.
Unfortunately, the company also lost its target 700.000 units he had set as a target, but this probably has to do with his pandemic COVID-19 sweeping across the globe. THE Sony reported that the coronavirus pandemic affected both supply and production, in addition to demand.
In terms of company performance throughout the financial year (Q2 2019 - Q1 2020), Sony sold a total of 3,2 million Xperia smartphones, falling far short of its original target of close to 9 million devices.
The uncertainty created by his pandemic COVID-19, does not allow Sony to provide forecasts for the current financial year. Future results will probably depend on their popularity Xperia 1 II and Xperia 10 II.
Sony had previously expressed its intention to return to the Smartphone market and profitability by the end of this year with the help of 5G, but this did not happen in the end. In fact, in recent months it had to take tough measures to cover up its losses by merging its various productive divisions.
The company has not yet revealed its long-term plans (if there are any), and based on the new data it is considered uncertain whether it will finally manage to escape this spiral of declines in sales.
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