Only 6% of the 350.00 who bought the Mi 11 in China, chose the version that does not include the charger in its package.
Το My 11, which was announced in China last year Monday 28 December, is the first Smartphone in the world released with the new Snapdragon 888 SoC of Qualcomm.
Based on the total revenue from sales announced by Xiaomi , managed to sell approx 350.000 units device. If you are wondering how many of these orders were in the package without the charger, these represent only a small percentage of total sales.
Xiaomi has announced that you will not include the charger in its packaging My 11, following in her footsteps Apple, to iPhone 12 released without chargers.
However, unlike Apple, Xiaomi offered the option to those who wanted to get the charger completely free for a limited time. The package with the free charger is called Special Set Edition and includes the charger GaN 55W worth ¥ 99 (~ $ 15 / € 12). Once this offer is over (Xiaomi did not say when), the package of the Mi 11 that will include the charger will be sold at 4099 ¥ (~ $ 627 / € 510) instead of 3999 XNUMX (~ $ 612 / € 499).
Xiaomi released a press release today at Weibo, in which it announces that of all the orders completed on the first day of the sale, only 20.000 of these was for "Green Edition"(Without the charger), and this number translates to less than 6% of the total devices sold.
We are not surprised by the low percentage, and we believe that a significant percentage of the remaining 330.000 buyers who chose the charger package do not really need it, but chose it to have an extra charger. We also believe that most buyers would have chosen to buy the Mi 11 without the charger if they had a free gift, such as an extra case or a PowerBank.
In the press release issued by Xiaomi, he thanked these 20.000 buyers who chose to make the world a better place in their own way. She also revealed that she had considered not including chargers in her Smartphone since 2015, but had not made that decision until now.
While Apple, can be considered as the first manufacturer to start the trend "no charger in the box", In fact, this is not the case. His first generation Motorola M announced in 2013 did not have the charger in its package, however while the reason given by Apple and Xiaomi to make this move is to reduce e-waste, the reason Motorola had decided was to keep the phone price.
In the coming months, we expect more and more manufacturers to follow the new trend, and not include chargers with their phones.
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