Amazon: How and why the e-commerce giant got its name

Η Amazon celebrates this year 25 years in the market and time to remember one of the most beautiful stories about her.

Πthat is, how the richest man in the world today found the name by which the whole planet would learn it. A story that shows just how difficult it is to come up with a good corporate name.

The electronic bookstore which Bezos made he originally called it cadaver, as Brad Stone tells us in the 2013 bestseller "The Everything Store": "Cadabra was a reference to the word '' abracadabra ''", the magic word that unlocks other worlds (abracadabra).

But as Stone tells us, he was the first lawyer of the general manager Bezos who correctly noticed that the name was abandoned twisted and difficult to understand, as he could easily be confused with the macabre "cadaver" (corpse)!

Bezos thought about it, thought about it again and came up with the name of the largest river on Earth! As a thought, however, as together with his then wife, Mackenzie Bezos, explored other possibilities, rushing to rent a number of e-mail addresses for their online bookstore (Awake.com, Browse.com, Bookmall.com etc.). Among them the Relentless.com, which continues to work and if you type it, it will automatically redirect you to Amazon.com.

According to Stone, this is how Bezos thought, who eagerly wanted a name for his website that starts with "A", to be in the first of the respective alphabetical corporate directories of the time. So he started looking up the dictionary in the letter "A" and fell on "Amazon"(Amazon), the largest river in the world.

"Decide that it was the ideal name for what would become the largest bookstore on Earth," writes Stone. Bezos "went to the garage", the first headquarters of his company, and informed his employees about the new name of the company. Giving the impression that he did not care about the opinions of others in his choice ".

The new name of both the company and the website was registered on November 1, 1994. Stone claims that Bezos justified the choice of the Amazon as follows: "It is not only the largest river in the world, but it is many times larger than the second largest river. It disappears from the map all the other rivers of the world!

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