Η HONOR, the global technology brand, today presented its new strategy as an independent company.
Κduring the live stream event, o George Zhao, CEO of the youth brand HONOR unveiled a series of new products for 2021, including HONORView40, which has advanced technological features.
Η HONOR also unveiled its new slogan, "GoBeyond, Which describes the company's desire to lead the global technology market by offering innovative products of high value and proven reliability.
HONOR: New strategy for 2021
To achieve this and to continue to meet the needs of constantly evolving customers, HONOR is introducing a new renewed strategy. Aiming at three main pillars: "All Scenarios, All Channels, All People»And utilizing the approach«1 + 8 + NIn its products, HONOR aspires to create a smarter world for everyone.
Stable commitment to innovation, quality and service
HONOR remains committed to innovation and R&D. Today, its workforce consists of almost 8000 people, with responsibilities that cover the production and distribution process from start to finish while more than 50% work for R&D. HONOR also has five major R&D centers and more than 100 innovation labs around the world.
Based on the needs of consumers worldwide, HONOR has the flexibility and independence to choose the best solutions for its global product line. In this sense, it has already confirmed partnerships with leading suppliers in their field, such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK Hynix and Sony.
With quality at the forefront, every HONOR product undergoes strict quality controls to ensure its safety and reliability. Specifically, the products pass more than 400 different tests and receive 20 worldwide certifications before entering the market. Also, wanting to provide fast and efficient service for its users, HONOR now has 3000 service centers and 43 call centers in 82 countries.
The award-winning product line and e-sales success is the basis for future development plans
HONOR seems to be on the right track, since the last line IoT (Internet of Things) of its products swept the awards at CES 2021. HONOR Band 6 was named "Best of CES 2021" by technology means such as Android Autority, Phandroid, PocketNow, and Tech Advisor, while the upgraded HONOR Magic Book Pro won the same title from Android Headlines, Newsweek and Ubergizmo.
Along with the awards, however, HONOR sales channels continue to be effective, with the brand becoming the number 1 online smartphone brand in China in just two years. This achievement further strengthens HONOR's plan to expand to more offline markets worldwide by 2021.
HONOR View40 5G: Innovation and top features
Making its debut at HONOR's online event, "Sense the Future", the brand new HONOR View40 is designed to satisfy the senses, offering a beautiful viewing experience thanks to the advanced 6.72 '' OLED display technology. The View40 is equipped with the powerful processor MediaTek Dimensity 1000 + SoC and 4000 mAh battery, triple camera 50MP RYYB f / 1.9 + 8MP f / 2.4 ultrawide + 2MP macro, dual front camera 16MP + ToF.
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