Google: Acquires Fossil smartwatch technology.

The amount of 40 million dollars invested in Google in the acquisition of its smartwatch technology Fossil.

H Fossil had bought the company Misfit, which had developed its own technology for wearables. Fossil's strategy was to invest further in the field of smartwatches, but market information showed that the Fossil Group could not continue on its own in this category and somewhere here comes Google, which had the right funds to invest in such an acquisition.

It is worth noting that Google has not developed its own model of smartwatch, as its involvement in the smartwatch category is to date through the Android Wear operating system, on which the operation of most smartwatches on the market is based.

Many analysts believe that this move by Fossil shows its belief that it can deal with the materials of each watch and not with the software and electronics of each smartwatch. This information will be able - after this acquisition - to be taken over by Google.

Many analysts estimate that Google's investment is large, which can be interpreted as a… vote of confidence in Google in smartwatches. In addition, the technology used by Fossil for its smartwatches is considered to be the necessary background on which the dominance of Google's mobile operating system for smartwatches can be built.

Market research firm IDC forecasts a 11% increase in the smartwatch market by 2022, something that Google can not leave untapped, so the acquisition move to Fossil can be explained in these terms. In this equation one should not overlook the factor of other wearables and not only smartwatches, which are expected to have a respectable market share.

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