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Ford: Invades gaming with its own eSports team

Η Ford plans its introduction to Gaming with hers eSports virtual racing team, which will be called fordzilla.


Η  The company will have at its disposal top racing game guides from France, Germany, Italy, Spain and the United Kingdom, while it will also create a European team with the top drivers of each national team.

Fordzilla teams will compete in games such as Turn 7 Studios' Forza Motorsport 10 under Microsoft Game Studios. According to Ford, millions of players around the world play Forza every month, and 1 million of them choose Ford vehicles.

Ford has partnered with Microsoft in the past, when the prize for the 2017 Forza Racing Championship was a Ford Focus RS. Finding the guides will start at the Gamescom show in Cologne this week.

Source

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