Its regional director Poco, Anuj Sharma, explained why the company followed the policy of Rebranding (renaming), from RedMi smartphone.
Η Poco released quite a few smartphones this year. The company brought the Poco F2 Pro, Poco M2 Pro, Poco M2, Poco X3 and Poco C3 at the market. The first is the company's flagship and the last its most economical model.
Some models were not built from scratch, but are a change of name (rebrand) of the devices Redmi. In one of his interviews, its regional director Poco, Anuj Sharma, explained why the company took this path.
According to him, at the moment the Poco is still a new brand and developing new devices for every series is not an easy task. That's why they started using models Redmi as a base or platform, improvising with them.
And the Poco she is not alone in this practice. For example the OnePlus One was more of her product Oppo by the company itself. The same goes for her smartphones Realme. This strategy is not an innovation, he says, and POCO it is not alone in the market that does it.
Ο Anuj Sharma stated that the company will follow the rebranding strategy in the future. That means we'll still see models Poco based on Xiaomi smartphones. He also confirmed that they will continue to install MIUI on their devices because creating their own firmware is not in their plans for the foreseeable future.
Another comment made by the executive concerns the Indian market. According to the regional director of the company, the Poco_F1 was a device that changed the market and consumers expect a lot from its successor. And Poco_F2 Pro is not a smartphone that can be considered a worthy successor. It takes time for the company to come to a remarkable continuity in the market.
Recently the company presented its new financial model Poco_C3. This is the most affordable offer of the company and is located just below it Poco M2 which was released a while ago. There is no doubt that the device is nothing more than a rebranding of it Redmi 9C for the Indian market.
