In recent years h Xiaomi has significantly expanded its commercial activity in many markets around the world, making the company now the second largest smartphone maker in the world, behind the Samsung.
Σthe Indian market, the second largest smartphone market in the world, the Xiaomi has been in first place in terms of sales for several years, and now new reports coming to us from Russia show that in June of this year, the Xiaomi conquered the first place in sales of the Russian market.
The company's sales combined with the subsidiary's sales Poco in the Russian market, they now far exceed the South Korean Group's sales Samsung.
The new report published by MTS in Russia, shows that against in June this year, its share Xiaomi in Russia amounted to 31,2%While her share Samsung was in 29,8%. The Apple, is in third place in Russia with a market share of 14,5%.
However, although Apple "fell" in third place, it remains the company that makes the highest turnover and has the highest sales, since it is indeed the company with the most expensive devices from its competitors and has the highest profit margins. for every device it sells.
Also another Chinese manufacturer of Smartphone - the Realme, is in fourth place with a market share of 4,6%. Xiaomi subsidiary - the Poco, is in fifth place with a market share of 3,8%.
A representative of her M.Video-Eldorado Group, which is one of the largest retailers of home appliances and electronics in Russia, confirmed that:
Except from the Xiaomi and Samsung, the other popular brands in June of this year are the Apple, and Honor.
Xiaomi's sales strategy pays off in Russia
It is therefore not surprising that Apple, is still at the top in terms of sales revenue, however, in terms of Xiaomi, we all know its strategy. The company mainly focuses on the release of cheap and affordable devices in the market. This was also its strategy in many other markets, especially in India.
This strategy seems to have worked well for the company in Russia as well, and the same strategy is being followed by Poco which also started to become very popular in Russia and the Poco is mainly focused on capturing market share by offering mid-range devices.
Η Xiaomi however it follows a different sales strategy in China, and focuses mainly on sales through physical stores, and less on online sales. According to CEO of Xiaomi, Lei Jun, the 70% of smartphone buyers prefer to buy them from the company's physical stores, and to this end, the company opens thousands of stores in China every month to achieve its goal.
Ο Lei Jun also believes that the Xiaomi has a highly efficient e-commerce network and a large distribution network, which are able to meet the demand in both physical stores and e-shops.
According to him, the company is opening at least 1000 physical stores every month and also claims that by the end of June, Xiaomi managed to have up to 8.000 natural stores all over mainland China.
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