Η Xiaomi launched official sales in the UK on November 8. To advertise the event he did a flash-sale where he sold Mi 8 Lite and Mi A2 for only one pound! The sale was really lightning since the company sold only 3 devices at this price for each model while later another 2 were added, reaching 10 in total.
Wilkin Lee, Xiaomi UK Sales and Marketing Manager, responded to a tweet that out of the thousands who clicked on "Buy" at the same time, it was planned to be randomly selected, although the Terms and Conditions stated that the winners would be selected based on order speed . Eventually the company issued an official statement, explaining the whole situation. Xiaomi UK has revealed that the team did not realize that in the UK (as in the rest of the world we say) the term flash-sale refers to mass sales and not a lottery…
We believe that a company could not have had a worse start in a market that hardly forgives mistakes. We will see if in the future Xiaomi manages to forget this fact.
