Xiaomi: Continues to be first with a difference in TV sales in China

On April 23, the Xiaomi released the groundbreaking Mi Mural TV and a range of full screen TVs.

ΣIts first official sale, Xiaomi Mural TV sold out in 9 minutes and will be released again on May 9. The sales volume of Xiaomi full screen TVs is constantly increasing and the production is quite consistent in terms of demand.

In the last two years, Xiaomi Smart TV's share of the Chinese market has grown tremendously. The annual growth rate for 2018 reached 229% and sales volume in the third quarter of 2018 exceeded 3 million devices, making it the largest TV brand in China.

As of April 2018, Xiaomi TV has become the biggest name in the field of television in China, with shipments continuing to grow. Xiaomi is quite innovative in terms of its TVs. In addition to their high performance, the unique PatchWall Artificial Intelligence (AI) voice control system also provides a great user experience for local consumers. In terms of content, the company incorporates the latest and greatest providers of mass browsing on its TV, such as iQiyi, Tencent Video, PPTV, Sohu Video, etc., so that users do not have to worry about content.

In 2018, Xiaomi added its own Xiao AI digital assistant to its TVs. With this feature, Xiaomi TVs become the optical gateway to the company's smart home system, AIoT. Users can easily operate the company's nearly 2000 smart devices via the TV remote control. However, despite the great popularity of Xiaomi TVs in China, the company has not been able to export its TVs outside of China. The company may be cautious because the global TV market is dominated by very large and traditional manufacturers, such as Samsung, LG and Sony, which it has to deal with.

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