Ο Xiaomi CEO Lei Jun, started a "full-frontal attackAgainst Apple, aiming to dethrone it from the top for the next three years.
Σaccording to its latest report Counterpoint Research published a few days ago, three are the top smartphone companies, which hold the largest global market share, and these are the Apple, Samsung and Xiaomi, with the latter firmly in third place, with 12% world market share.
Although a Chinese company has not managed to become so well-known in the US that it has a significant market share in the country, Xiaomi has gradually managed to become a well-known name (Brand Name) in many other western areas.
And while the company is particularly popular in emerging markets for its affordable and mid-range Smartphones, this does not mean that Xiaomi is a company aimed at "Cheap" purchase proposals, but neither wants to be known as such a company.
As today South China Morning Post, Xiaomi CEO, Lei Jun, recently revealed some of the company's plans through Weibo (popular Social Media in China), which mainly include the enhancement of the production of high-tech Smartphones, and in fact as he emphasized Lei Jun, he will be "a war between life and death».
And as expected, the main goal set by Xiaomi CEO is none other than Apple,.
In fact, as stated by Lei Jun :
Jun also revealed Xiaomi plans to invest 100 billion yuan (an amount equal to approximately 15,71 billions of dollars), in the field of research and development for the next five years, in an effort to achieve its goal and surpass the competition in the high-tech Smartphone market.
So it remains to be seen whether in the next three years, Xiaomi will be able to surpass it Apple, (maybe the Samsung), and most importantly - whether it will eventually be able to enter the US market without the possibility of facing lawsuits from Apple for patents it holds, but also problems with the US government.
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