Ο Lu Weibing, Senior VP Xiaomi Group China and Redmi GM, said yesterday in an interview that Xiaomi plans to surpass all Smartphone manufacturers in the 2024, including Apple,, and become the No. 1 in the world.
Σwent on to say that the company will first target Smartphone markets in countries other than China, as the 70% of sales made on smartphone, still come from Mainland China.
Xiaomi plans to reach 30.000 retail stores in China over the next 3 years, and just recently launched 10.000 her shop. Retail through physical stores is something in which Xiaomi is still lagging behind and well behind its subsidiaries. BBK Electronics, OPPO and vivo in China.
The same regime applies to other markets worldwide, and this is why the company will try to increase its physical stores in many countries besides China.
The Xiaomi vice president pointed out that: although the goal is difficult to achieve, he is confident that this challenge with the risk it has, will eventually bring the company the desired result. He also stressed that the competition, through offline - online stores, is a constructive way for Xiaomi to sell its devices at lower prices than its competitors, but physical stores have the power of persuasion, something that is missing from the online sales of online Shops.
Η Xiaomi that she is currently behind Apple, in terms of smartphone shipments. The third quarter of 2021The Apple, took second place with 48 million shipments while Xiaomi follow me 44,4 million shipments (via data from Counterpoint Research ). The company briefly overtook Apple in the third quarter of 2020, but returned to second place once again.
However, the real challenge is not about Apple but Xiaomi focuses mainly on Samsung , which maintains a significant lead over the rest with 69 million Smartphone shipments worldwide.
Η Samsung may have declined in worldwide sales and especially in the US market (which is a country where Xiaomi still has zero presence), and is the main target for Xiaomi.
Η Xiaomi so he plans to do it No1 manufacturer of Smartphones worldwide in 2024, but this is not the only area in which the company has focused. Xiaomi's plans for its global sovereignty for 2024 complemented by mass construction Smart electric car which will start the same year.
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