His platform The Trade Desk, announced a unique global collaboration in the field of digital advertising with Xiaomi, which is currently the second largest smartphone maker in the world.
Η display of ads on Xiaomi Smartphones, is a fact that many times they are quite annoying, as they usually appear at the most inappropriate moments.
Of course, there are several ways to eliminate the appearance of ads, as it is also possible to completely delete unnecessary applications that are pre-installed on MIUI .
But now the data seems to be changing for the better in terms of ads, as Xiaomi works directly with the world leader in advertising technology, which is none other than The Trade Desk.
Η The Trade Desk, announced a unique global collaboration in the field of digital advertising with Xiaomi, the second (yes, lost the first position for this month) smartphone maker in the world. This partnership will allow advertising companies to reach Xiaomi's global audience through its advertising offers directly through the platform The Trade Desk.
The immediate integration of its platform Trade Desk with Xiaomi, makes this integration a top development in the advertising industry for all companies that want to unlock the possibilities of the Internet. Therefore , do not worry: we will not find additional ads from now on.
Through this global partnership, all traders will now be able to reach out to them 454 million monthly active users that exist worldwide outside of China, and interact through this platform with this audience, through Xiaomi's proprietary mobile ecosystem.
This announcement comes at a time when marketing professionals are increasingly trying to measure and compare the performance of their advertising campaigns on various digital channels such as television (CTV), the over-the-top (OTTs or Internet Service Providers).
Marketers will then be able to directly measure the performance of their campaigns within their family MIUI applications, and use that data to compare the performance of their ads with other channels available on the Internet.
This way will lead to one much more holistic management of advertising campaigns.
H Chan Liu , Director-General of the World Wide Web Xiaomi, stated:
Η Joanna Foyle , SVP, his Inventory Partnerships The Trade Desk also stated:
This collaboration marks a important first for The Trade Desk in the growing category of smartphones, strengthening the company's leading position as the largest independent media market platform in the world. In addition, Xiaomi smartphones are considered as one of the top consumer electronics products in the world, as they have entered more than 100 markets worldwide .
Eventually it looks like there will be no more ads on Xiaomi smartphones, but they will probably be less intrusive as they have better studied . In any case, we are waiting for an official announcement from Xiaomi, to better understand what is going to change in terms of specific to the company's Smartphones.
At the moment there will be no drastic changes in terms of advertising, but maybe from next year we will see the implementation of the Xiaomi ecosystem, the new framework for cooperation with its platform The Trade Desk.
We hope that things will get much better in terms of injectable ads.
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