There are three big bets that puts for this year the Xiaomi in our country, which claims a share in higher categories.
Μshare in the highest price category of smartphones, new products for the further development of the ecosystem of smart devices and enhancing the recognition of its brand, through the opening of new stores, are the three big bets that this year puts the Xiaomi.
It claims a share in the highest categories
The above were pointed out by the company executives in the context of the presentation of the new models of its series Redmi Note 11 which will be available in our country from 21 March. The new series of smartphones includes 4 new models, (Redmi Note 11, Redmi Note 11S, Redmi Note 11 Pro and Redmi Note 11 Pro 5G) whose prices start from 229 euros and up to 429 euros.
Through these devices, which belong to one of the most popular series of the Chinese company - to indicate that between 2016-2021 have been sold in Greece over 800.000 Redmi Note Series devices - the Xiaomi aims to expand its market share in price categories 200-300 euros and 300-400 euros. A goal to which the trend observed in recent years in the Greek market could contribute, consumers to spend more on mobile phones than in the past.
Besides, the Chinese company from 2016, where it made its maiden steps in the Greek market until today, has managed to compete with Samsung for the first position of the Greek market in terms of devices sold. Already last year in the field of smartphones the company won the first place in specific quarters of the year, while according to a relevant research Canalys was in the first place of the manufacturers in terms of pieces.
It is worth noting however that her research Canalys measures shipments of devices in our country and not sales, like other research companies which rank Xiaomi in second place in the Greek market, with a small difference from Samsung.
The company estimates that it will continue its upward trend in 2022, given that it has ensured the availability of its devices. It should be noted that according to last year the sales of smartphones were highly dependent on the availability of devices with market players pointing to insider.gr that “whichever manufacturer had available devices increased its shares».
The availability of Xiaomi devices seems to be boosting for the time being since the war in Ukraine, as the available stock that was planned for the large Ukrainian market is now being redistributed to other countries in the region.
Laptops and TVs are coming to the Greek market
The mobile sector, however, is not the only one that the company throws the weight for this year. According to what its executives said, it will continue to emphasize the ecosystem of smart devices, even strengthening it with new product categories. TVs and laptops are just some of the devices that will come during the year in the Greek market, to complete the wide range of products that includes from electric scooters and robotic vacuum cleaners to smart lamps and air purification systems.
Already at the event the company announced a new model of robotic broom Mi Robot Vacuum Mop 2, increasing the total number of relevant devices available to 4, but also new air purifiers, which can be used for both home and professional use.
It should be noted that Xiaomi is the only company in the Greek market that has launched such an integrated ecosystem of smart home appliances with many of the product categories gaining the lion's share of relevant sales, continuing their upward trend in the midst of a health crisis.
For example the company is first in sales of robotic vacuum cleaners while even in the market of electric scooters, which shows a stagnation recorded an increase of its order 10% last year. Between 2016 – 2020 in fact Xiaomi has sold about 2 million ecosystem devices to Greek consumers, as its executives pointed out yesterday.
To the new devices that will make their appearance in the Greek market could be potentially added the white devices, which are available until today in China, going very well in terms of sales. «An ecosystem is not complete if it does not include white goodsPointed out meaningfully its executives in the context of the event.
The possibility of new electrification solutions being prepared by the company coming to Greece - let us recall that the company recently established a special department for the production of electric cars - was also left open, with Xiaomi executives answering a relevant question that "Greece was one of the first European markets in which Xiaomi invested and there is no reason for this to change».
New stores in Greece
Finally, the company seems to be launching the opening of new stores in the country. Remember that he recently launched the new one Xiaomi Store at the mall River West, in Egaleo. Until today Xiaomi and Info Quest Technologies, the authorized distributor of Xiaomi in Greece and Cyprus, have opened five stores that include all the products of the company ecosystem, tin Athens, one in Thessaloniki and one in Cyprus.
The goal is to open new ones to strengthen it Xiaomi brand awareness and to present to the public the wide range of smart home solutions it includes. For this reason, the new stores could be opened in other major cities of Greece, in addition to Of Athens and Thessaloniki, as for example in Patras.
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