A few weeks ago, Xiaomi released the new Xiaomi Mix 4 and as you can see, the synthetic "Mi" was missing in front of the MiX.
Αso what Xiaomi to name the device as Xiaomi Mi Mix 4, remove the synthetic "Mi" from the name of the device, and according to what is mentioned in XDA-Developers, from now on, this will be the name of all future Xiaomi Smartphones.
That means when Xiaomi releases it My 12 which will become its next flagship, the device will be named Xiaomi 12.
This move by Xiaomi may seem trivial to you, but it represents a huge change as the company used the "Mi" from her first smartphone - the My 1, released almost 11 years ago. The name "Mi" used in other non-smartphone products, such as tablets, in various Gadgets like the Mi Bands, laptops and more.
To be clear, the Xiaomi nothing changes in all the products that have been released so far. The smartphone My 11 for example, it will continue to be called My 11 and this name change will only apply to all upcoming products.
In accordance with XDA, Xiaomi has already released many products in China, which lack the Mi brand, so it is very likely that this name change for all its products that have been released in the global market, will be done in order to have a common name in all markets at the same time .
Ο Lei Jun, Xiaomi co-founder, commented some time ago, that the "Mi" means two things: Mobile Internet and "Mission Impossible". The first focuses on the characteristics of the company's products while the second on the company's ambitions.
Xiaomi has even published the following press release…
With the introduction of the new identity in the Brand Name, there will be two separate product lines located under the parent company.
- Its products Xiaomi representing the cutting edge of technology and offering a cutting edge experience.
- Its products Redmi which bring great innovation at a more affordable price and are aimed at a younger audience.
This variation will also be reflected in our updated logos, with its logos Xiaomi and Redmi under the logo of the parent company.
The change of the name of its product line Xiaomi and Redmi Will also apply to the entire ecosystem and IoT products with time.
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