We inform you that starting in the third quarter of 2021, the product line "Mi”By Xiaomi will be renamed to "Xiaomi “.
Η This change will lead to the unification of the global presence of the brand and will reduce the sense of distinction between the brand and its products.
With the introduction of the new brand identity, the parent brand will house two separate product lines:
- Xiaomi products, which represent the epitome of technology and offer a premium experience.
- Redmi products, which bring great innovations at more affordable prices and are aimed at a younger audience.
This differentiation is also reflected in our updated logos, which will contain the logos of both Xiaomi and Redmi under the parent brand.
The new naming treaty for the different product lines - Xiaomi and Redmi - will be gradually implemented throughout its ecosystem Xiaomi and IoT products of. It may take some time for the renaming to take place in different areas.
Press Release
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