The four big Chinese giants in the smartphone category, Huawei, Xiaomi, OPPO and VIVO, have held their developer conferences this year.
ΣBy comparing the differences in their agenda, the topics and the content of the four developer conferences, we can see the strategy of each manufacturer, as well as the different situations that each of them faces.
Let's say, the Huawei focused on the progress of its software, such as Harmony OS and HMS. The Xiaomi focused on promoting its sales for the third quarter and returning to third place while referring to the large number of investments in research, development and technology. In addition, Xiaomi is going to make unprecedented changes to its software and launch a new operating system.
The interconnection and integration of all has become the new trend. Thus, the leading manufacturers are paying more and more attention to the cooperation between devices and in the construction of their IoT ecosystem. Huawei and Xiaomi have clearly gone one step further, launching an operating system IoT.
Currently, Huawei's IoT platform has more than 220 million connections and Xiaomi has more than 271 million connections. In terms of the number of developer forums, the Huawei has 38 and the Xiaomi has 15. The OPPO and VIVO have less than 10.
Huawei Harmony operating system
Huawei has introduced the progress of applications Harmony, HMS, EMUI and HiLink at its developer conference. He also called on partners and developers to work more actively and make these systems popular. In particular, it has made rapid progress in the application ecosystem.
Ο Yu Chengdong announced at the developer conference that the HarmonyOS 2.0 will be an open source platform. At the end of the year, the beta version of the smartphones will be released for developers and promised that Huawei smartphones will be fully operational with the Harmony system next year.
Models running with it EMUI 11 will be upgraded to Harmony in the future. Compared to 2019, global registered HMS developers increased by 98%, reaching 1,8 million.
Wang Chenglu, chairman of Huawei's Consumer Software Division, said that although many high-tech companies in China have entered the top 500 in the world, this is very dangerous because there is no basis in the mobile app industry.
Huawei knows first hand how much this "hurts", so it attaches great importance to the construction inside its Group. A Huawei executive said that Harmony's strategic position is to become "the foundation of the entire consumer business platform».
He believes that exploring the 5G business model will surely attract many developers.
Xiaomi - steady course with small steps
Compared to Huawei's unpredictable atmosphere in the face of the US embargo, Xiaomi's developer conference this year looks more like a "big military parade". It focuses on showcasing the achievements of its smartphones and the IoT, as well as Xiaomi's massive investment in research and development.
At its main forum this year, Xiaomi executives repeatedly underlined the company's return to third place in the world in the third quarter and the technological advances made in cameras and charging. THE Lei Jun said that behind Xiaomi's return to the top three is its insistence on technology. He also said that investments R & D of Xiaomi are growing every year. THE Zeng Xuezhong, chairman of Xiaomi smartphone division, stated that Xiaomi holds 4 positions in the top 10 sales of a specific model in the world.
The smartphone market share has reached the top 5 positions in 50 countries and regions. As the first player to enter IoT, Xiaomi said the platform IoT has connected more than 271 million smart devices to it.
Harmony vs Xiaomi Vela
To hit the Harmony, Xiaomi launched the software platform IoT, Xiaomi Vela, based on the built-in NuttX open source operating system. The difference between the two is that currently Xiaomi Vela is mainly suitable for IoT devices such as watches, sportbnds, speakers etc. while the Harmony OS is suitable for a wider range.
In addition to IoT devices, it will also run on smartphones. There have been rumors that major manufacturers such as Xiaomi will support the Harmony system. We do not see this possible now, after the release of Vela by Xiaomi and other actions of the company. At the developer conference, a Xiaomi R&D engineer said that "Xiaomi 's ability to access Harmony is very small."
In addition, Xiaomi brought the Mi Miaoxiang development framework to its developers. Protects top-level applications from underlying operating system differences. Application developers can develop collaborative applications between devices. Allows applications to seamlessly switch between smartphones and TVs. The provided MIUI 13 not appeared.
Oppo vs Vivo
At the Developers' Congress 2020, the ColorOS 11 of OPPO focused on personalized creation, seamless experience and aesthetic revitalization. OriginOS released by VIVO mainly upgrades the UI design. The OPPO Developer Conference focused on integrating people, equipment and themes.
The topic of VIVO is "Original Everything»And supports the return to the original and the creation of a complete system from a smartphone. For specific use, ColorOS 11 supports information synchronization with OPPO watch. The latter can answer calls and send and receive information via the clock.
The Origin OS made subversive changes and innovations mainly in UI design. Huarong is a brand new grid system for desktops that can freely display the features of any component of the desktop. Displays notifications directly in the PC application. Personal data library is a unique method of combining desktop applications that can provide a simple and convenient way to call.
In terms of collaboration between devices, the service portal IoT OriginOS further optimized. Now, smart home services are more intuitive and accessible. The company has also made many optimizations for Bluetooth car keys, car screens and car control features.
With its development 5G, the interconnection of all is the most important trend. Both OPPO As well as the VIVO have demonstrated the upgrade of their operating system and also attach great importance to the construction of the IoT ecosystem.
OPPO has launched several product categories in the IoT field this year, including smartwatches, "real wireless headphones» and smart TVs. THE VIVO claims that its ecological IoT platform covers more than 40 brands, more than 60 categories and more than 1.800 product models. Furthermore, the VIVO also launched the connected car brand Jovi InCar.
It is a smart car system that provides users with a smooth connection experience through the sharing of car and smartphone features. In development IoT, the OPPO seems to be slightly radical.
Its founder, Mingyong Chen, previously stated that at the time of the completion of everything, there will no longer be "clean» smartphone companies. Shi Yujian, its senior vice president VIVO, stressed the importance of building a smartphone ecosystem: “TFor the next 3-5 years, smartphones will remain the core and the most irreplaceable entry into the digital world».
Conclusion
The market has a high degree of uncertainty. We have entered the era of 5G. This and other factors make the market change. Thus, traditional smartphone makers are adopting strategies to become manufacturers that are not purely for mobile phones. Developer conferences are the best indicator of where they are going. We are waiting for the developments in the first half of the year 2021 and we will inform you about their progress again.
There is a chance to see a change in strategy on USA with the new President, and this event will have great consequences for her future Huawei.
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