Lei Jun: This is the secret of our success in terms of cheap Android Smartphones

Η Xiaomi has become one of the most well-known manufacturers of technology and Smartphone products, and continues to offer its customers cheap products of very good quality.

Σaccording to the CEO of the company, Lei Jun, the secret of this success lies in the fact that the company manages to keep the profit margin at a very low level in relation to its competitors, and this does not exceed 8 to 9 percent.

For Lei Jun, the value of smartphones in general will increase as the various manufacturers now focus on the new 5G technology. However, he believes that Xiaomi will be able to continue to combine competitive price with top notch features of its devices.

Immediately after the announcement of financial results  In the third quarter of this year, Xiaomi CEO Lei Jun said: “I think the mixed A profit margin of 8% to 9% is very low, and since our sales model is based on e-commerce sales, the end customer ends up paying much less money. The most important thing is that our gross profit is very low, so the final price in the retail market remains very attractive to buyers. "

Η Xiaomi intends to maintain the same sales strategy even with the arrival of 5G. Remember that Xiaomi is already the fourth best brand in the smartphone market worldwide.

So if the company continues to maintain competitive prices combined with the high quality of its devices, the end consumer will of course be the winner, and this matters to those who buy a new smartphone.

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