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Press release

WhatsApp: Their collaboration with Giannis Antetokounbo was announced

whatsup-logo

Today this WhatsApp announces new partnership with "whiz kid»Of basketball John Adodokunbo, forwards of Milwaukee Bucks and NBA All-Star MVP for 2021.


Ο  Counter-shock is its first global partner WhatsApp and NBA All-Star Weekend in Cleveland - the sixth in a row All-Star Game in Antitokunbo's career - is just the beginning of this collaboration that will be revealed little by little over time.

His story expresses the ethos of global connection and community: Born to Nigerian parents in Athens, Antitokunbo dominated American basketball and became a symbol of hope and positivity for fans of the sport around the world.

A man, a patchwork of many countries, who is proud of his origin and identity, the Counter-shock harnesses the incredible power of WhatsApp by staying close to its roots and holding the love of its family in its heart, a global experience shared by most of 2 billion users of the application in more than 180 countries.

Ο Antitokunbo said:

Throughout my life, WhatsApp has kept me connected to my loved ones, my friends, the communities I belong to and everyone who matters to me. It works like a link to my home in Greece and a link to my family roots in Nigeria. Easy access to the communities I belong to has helped me become the person and athlete I am today and work with WhatsApp - a messaging service I use every day to stay connected to my family which is very important to me . I look forward to starting and building this collaboration together.

To announce the collaboration, John arrived at All-Star Game wearing a custom-made hoodie designed by Post Imperial, the brand founded by Nigerian-American designer Niyi Okuboyejo.

The hoodie bears the number of the jersey of Giannis, 34, and was "adapted" to the data to become +234, the international dialing code for Nigeria, indicating the proximity of all these tiny elements that make up our identities. The back is decorated with the family name of Giannis, "Adetokunbo», Symbolizing the deep inner connections that cultivate the WhatsApp.

Ο Counter-shock he said:

When I think of Nigeria, I think of where my mom and dad came from, but also of the youth, the artists, the talents who work tirelessly for their art. It was incredible to work with Post imperial Niyi, an incredible businessman who exemplifies the enduring spirit of Nigerian culture in this WhatsApp project.

Ο Niyi Okuboyejo of Post Imperial he said:

If you've ever been to Nigeria, you know we're moving and communicating via WhatsApp. As a Nigerian-American designer, it was an incredible honor to work with John and WhatsApp. John represents the pinnacle of excellence in our community and our commitment to excel. This hoodie is an ode to our Nigerian roots, inspired by the Nigerian flag. This was a collaboration between me, John, local Nigerian dye makers and Nigerian tailors, all connected via WhatsApp.

Η Vivian Odior, Head of Global Brand and Integrated Marketing at WhatsApp, stated:

John's success is fueled by the deep and meaningful relationships he has in his life and I was honored to hear that WhatsApp helped keep these relationships strong all these years. I'm excited that John will be WhatsApp's first global partner. John is one of the billions of people who use WhatsApp every day to stay connected with their friends and family, John's story is a perfect example of why we do what we do every day.

There is no better personification of her spirit WhatsApp - its unparalleled power to break down barriers and connect people from all walks of life - by Antitokunbo, who used the WhatsApp to become the world citizen he is today.

Ο Counter-shock said:

Those who know my history know that I am Greek and Nigerian: I grew up in Greece, but my roots are Nigerian. Growing up the best way to connect with my family in Nigeria was through WhatsApp. As humans we are a collection of experiences and learning where I came from has kept me close to my identity as I continue to evolve as an athlete and as a human being.

Meta press release


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