Η Vodafone and Recommerce announce the conclusion of a strategic partnership for device exchange across Europe
Η Vodafone announced today a major initiative aimed at extending the life of new mobile phones and encouraging customers to exchange or recycle their old devices, thus helping the mobile industry move towards a more "circular economyWhich will minimize waste and further reduce carbon emissions.
- Significant retail initiative to extend the life of mobile phones and ensure that more devices are reused or recycled
- Η Vodafone and Retrade announce the conclusion of a cooperation strategy for the exchange of devices across Europe
Starting in the European markets in the Spring of 2022, Vodafone customers will be offered a complete and easy-to-use range of services, which will include insurance, support and repair for their devices. Vodafone is set to launch a new digital platform that will make it easier for its customers to come up with exchange options for their existing phones.
Vodafone will also encourage customers to return any mobile devices that are no longer working and, where possible, ensure that they are recycled responsibly or reoriented for social or charitable purposes. In addition, Vodafone will start offering a wider range of high quality refurbished smartphones at a competitive retail price.
Furthermore, the Vodafone and Recommerce announced today the launch of a strategic partnership for wholesale exchanges and asset management, enabling Europe's largest smartphone customer base to benefit from high-quality, used retail devices.
Ο Alex Froment-Curtil, Chief Commercial Officer of the Group Vodafone, said:
Ο Augustin Becquet, CEO of Recommerce, commented:
Keeping a cell phone for an extra year can reduce the impact of emissions CO2e in its lifetime up to 29% Buying a refurbished smartphone saves a lot 50 kg of CO2e - 20% or less than a similarly made smartphone - and removes the need for mining 164 kilos of raw materials. More from 50.000 tons of CO2e could potentially be avoided for every million smartphones Vodafone receives through the exchange, which are then renewed and resold.
The majority of markets in which Vodafone operates already have exchange, repurchase and repair services to encourage customers to repair or return their old devices. Vodafone's commitment today will ensure that all customers in Europe can benefit from a comprehensive, consistent digital approach that includes:
- Insurance for new phone purchases, providing protection against accidental damage or damage.
- Flexible exchange options through an easy-to-use consumer app, enabling customers to quickly get paid for their existing mobile or credit for buying a newer phone.
- Prompt repair services that can extend the life of accidentally damaged or damaged devices.
- Retail, on a large scale, a range of high quality refurbished, used mobile phones alongside newer available devices.
- Encourage customers to donate their old mobile phones for recycling or social / charitable purposes.
Vodafone launches consumer campaign "Bring Back FridayIn many markets within it Black Friday of November 26, 2021. This encouraged customers to exchange their old phones and receive credit for new devices, while ensuring that devices are recycled or redirected responsibly.
In addition to mobile devices, Vodafone program for renewal and reuse router and TV box set in Portugal and Spain will expand into further markets, reducing the associated environmental impact and cost impact.
Ο Joakim Reiter, Chief External and Corporate Affairs Officer and head of Vodafone's global operations, stated:
Press Release
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