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Press release

Vodafone Greece and Public: Join forces in a new strategic partnership

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Η Vodafone Greece and Public join forces in a new, strategic partnership


This collaboration focuses on developing a network of commercial partnerships, leveraging both the brand dynamics and the scale of two leading technology companies in the Greek market

With this new collaboration, the two companies will respond to the changing needs of the market and offer consumers innovative and competitive solutions, through more collaborations and an efficient, flexible operating model in a physical and digital environment, focusing on building a unique service experience for the consumer.

In this context, Vodafone will significantly expand its store networkby creating new service points within the stores Public throughout Greece, in his logic shop-in-shop while its specialized consultants will be in close cooperation with Public's staff for the best customer service, both in mobile and landline telephony as well as in television entertainment services.

At the product level, innovative synergies will be developed across mobile and TV services, easy redemptions for consumers and corporate customers, new payment methods, but also multi-level collaborations (omnichannel), taking advantage of new capabilities in areas such as product receipt and after-sales services.

O Robbie Bourlas, His CEO Public Group, stated:

We are extremely excited about this dynamic, exclusive commercial partnership which will bring more synergies for the customer and create new growth opportunities for both sides. Our goal is to benefit our customers through personalized services by changing the market data at OmniRetail once again.

Η Katia Stathakis, its consumer products commercial director Vodafone Greece, stated in this regard:

Today we announce our new partnership with Public, a partnership that opens a new page both in the way we approach consumers and in the way we develop our footprint in digital as well as physical environment. We are confident that, in collaboration with Public, we will succeed in creating a new direction for a consumer "journey" that will start from the search for products and will reach after-sales services, with a special emphasis on product collaborations and excellent service.

Press Release


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