Smartphone sales in Europe fell sharply in the second quarter of the year due to the COVID-19 pandemic.
Σaccording to new data released today by Counterpoint Research, the total sales of Smartphones in the European market were against 24% less during the three months, from April to June, compared to the same period last year.
Sales fell by 20% in the first quarter of 2020. Overall, the Samsung remained again at the top of sales on the continent, holding a market share that reaches 35% during the second quarter.
This although represents a decrease of one percentage point compared to 36% of the share held by Samsung in the second quarter of last year, however it is a remarkable performance if you take into account the tragic status of the pandemic COVID-19, which affects all market segments worldwide.
Xiaomi more than doubled its share of smartphone sales in Europe in the second quarter
Η Apple, saw its share in Europe increase by 13,3% during the second quarter, allowing it to reduce its difference from Samsung by 3 percentage points. The market share in Europe for iPhone Apple has risen to 17% for the second quarter, up from 15% last year.
Η Huawei This time it was in third place behind Apple, experiencing a big drop, with market share falling to 16%. Xiaomi remained in fourth place with a market share of 13%, but at the same time achieving a large increase in its sales.
Thanks to the philosophy of Xiaomi that offers very remarkable Value For Money devices, was able to more than double its share in 13% by April to June. The Oppo owns only the 3% market in Europe, but is essentially three times the market share of 1% which had in the same quarter last year.
Counterpoint's VP, Peter Richardson, stated that…
The Lock-Down began to relax across Europe from May onwards, with sales recovering by + 33 % from month to month. June was an equally good month, marking a further successive increase in + 34 %. Although the comparisons from month to month seem good, for the whole quarter it still shows a drop that reaches 24 % OFF from year to year.
Chinese smartphone makers accounted for 35% of phones sold on the continent during the second quarter. Thanks to the very good demand for their series OnePlus 7T and OnePlus 8, OnePlus saw its sales in Eastern Europe increase by 128% on an annual basis.
Counterpoint Research analyst Abhilash Kumar notes that…
Η Apple,, supported by good series performance iPhone SE and 11, reduced the decline in its sales volume to -14% from year to year, while the Huawei experienced a drop against -46% from year to year, mainly due to US trade sanctions on China.
Η Xiaomi and Oppo increased their share by 64% and 52% respectively from year to year, even during the pandemic. With the attractive specifications of their devices at affordable prices, they managed to attract some of its "customers" Huawei, and gain a share against it.
In six major European countries highlighted by Counterpoint (United Kingdom, Spain, France, Russia, Germany and Italy), h Samsung was the leader in four of them, with Apple, to be located at the top of United Kingdom and Huawei to be at the top of its market Ρωσίας.
The World Market
Last month, the Counterpoint had also published the results for the global market for the month of May, which shows the Huawei to remain at the top holding a share that reaches 19,7%, followed by 19,6% of Samsung.
With a global market share of 13%The Apple, was in third place during the month. The conquest of the top by Huawei is a fairly big achievement, considering that the company has not been able to access the US supply chain (including Google) since mid-May 2019.
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