The main reason that the TCL will not proceed with Project Chicago is its inability to keep costs low. Creating a foldable proves to be not… cheap case.
Τthe foldable prepared by TCL, codenamed Project Chicago and aimed to compete with Samsung with Galaxy Z Flip 3, will eventually never be released, as the company announced. The reason this happens is because the TCL has not been able to keep its costs so low that it is more affordable than the competition.
The lowest price that the TCL for its competitor Samsung Galaxy ZFlip 3 were the 800 dollars, but this had no commercial luck, according to the company's reasoning, since the consumer who could buy something at this price, would give something more to get the best known product of the competitor.
A significant advantage would be a much lower price, which was not possible for the TCL. So, this foldable design crashed before it even started its maiden voyage in the ocean of smartphones.
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