According to the Korean website ETNewsThe Samsung is considering not including the charger in the packaging of its new handsets.
Η information comes a few days after the rumors that want Apple to have taken it same decision for the new iPhone 12.
The charger is an item that has been provided to date as standard equipment when buying a smartphone. However, Samsung has begun to look at ways to increase its profit per device and the charger seems to be the next victim. Chargers may not be expensive for companies but it is interpreted as a move that will further reduce costs and increase profit margins.
Another reason behind this decision is the fact that chargers are quite widespread in the market and the company believes that it will not be a problem for consumers. This of course, if it does not affect the consumer in a positive way, is expected to bring reactions.
In recent years, especially with the addition of 5G, prices are rising and the possibility of a high price, without the presence of a charger in the package, may act as a negative factor in sales. However, this decision will also affect Samsung suppliers.
The company manufactures about 400 million smartphones annually. If Samsung cuts the charger market, it will inevitably have a negative impact on the companies that supplied them. Charger companies need to find new sources of purchases or move into direct marketing with consumers.
It will be interesting to see what the reaction of the consumer public will be to such a move.
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