Sony: Merges the smartphone segment with the rest of the segment due to reduced revenue.

Η Sony Mobile loses its independence and the department will be combined with the TV, audio and camera divisions.

ΠThe new section will be called "Electronics Products and Solutions”. The company presents this union as a move to increase cooperation between the various electrical and electronic products divisions.

Earlier this month, Sony's senior marketing director, Adam Marsh, said that the competition between the companies that operate in mobile phones and Sony Alpha cameras is to blame for the disappointing cameras of the company's mobile phones.

Sony claims that it will continue to report on the financial performance of the Xperia, even after the integration of the parts is completed. However, many are worried that this union is an attempt by the company to hide the damage caused to its revenue due to the smartphone division.

Η Sony Mobile in recent years it is particularly difficult to make sales and in 2017 a total of only 13,5 million Sony smartphones were sold, while in 2018 the number was much lower, reaching 7 million devices. Obviously all this has a significant financial impact on the company. Sony Mobile has lost $ 913 million in the last four financial quarters.

To understand the difference between Sony's divisions we will report the revenue of the other divisions. The TV and audio division had revenue of $ 714 million in 2017 alone and the camera division reached $ 804 million in the same period.

Finally, Sony Mobile is doing its best to offset the loss and its main goal is to reduce costs by 50%. The company believes that Xperia phones will start making profits again at least from 2021.

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